ORYX enters Croatian market through Admiral

ORYX Gaming, a Bragg Gaming Group company, has signed a partnership with Admiral’s online brand in the Croatian market.

The partnership states that the operator’s customers in Croatia now have full access to ORYX Hub’s extensive proprietary and third-party content portfolio which is over 8,000 casino games strong, from over 80 certified suppliers.

Aside from the games going live on the online brand, Admiral will also benefit from the Hub’s data analytics and player engagement tools which enable operators to gain a better insight into customer behavior and efficiently segment, target and engage them by triggering activities based on the assessed behavior and preferences.

Expansion is Key

Representatives from ORYX Gaming, which recently entered the Romanian market, say that expansion across new markets is the key to their strategy and that its new partner offers a strong and popular brand with a wide customer base, making it perfect for their launch in Croatia.

Matevz Mazij, Managing Director of ORYX, said: “Expanding our footprint in new territories is a key strategy for us.”

“Admiral offers a strong and renowned brand with a vast customer base and is the perfect partner for us to strengthen our presence in Croatia.”

Žarko Žuvela, Head of Online Gaming Department at Admiral Croatia, said: “ORYX offers a great variety of content that has a wide appeal to different player demographics and we are excited to introduce their extensive portfolio of games to our customers.”

More about ORYX

The supplier, which also recently teamed up with Delasport, offers a complete suite of iGaming products, including casino, sportsbook, lottery and more. Their range of gaming content exceeds 8,000 titles from over 80 renowned game providers. As far as their sportsbook goes, they offer fully managed sportsbook with live and pre-match betting offers. They are a leading provider of Omni-channel turnkey solutions and aggregated content. They employ a team of 200 experts, with decades of experience in programming, game design, engineering, sales, and marketing. They have offices in Slovenia, Malta, the United States, and the United Kingdom.

Source:

“ORYX Gaming goes live with Admiral in Croatia”, europeangaming.eu, June 16, 2020

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