Sporting Solutions partners with SCCG Management to accelerate U.S. Strategy

Sporting Solutions, a leading sports book and lottery supplier has announced that it has entered into a deal with US based consultants SCCG Management in an endeavor to accelerate its entry into the North American sports betting market.

In terms of the new partnership, SCCG will provide business development
and pivotal support to Sporting Solutions in the area, as the sports book
supplier expands on its success in hugely competitive and regulated global

In addition to fully automated solutions for risk management and
pricing, Sporting Solutions will provide its sports book software and trader
tooling, with the powerful, modular and highly configurable offers that have
been designed to give operators in the US an alternative to the current
approach of incumbent solutions.

Stephen Crystal, the Managing Partner at SCCG Management, commented on
the partnership with the consultants by saying that Sporting Solutions’ value
proposition is unique in the way it helps operators deliver a bespoke, highly
differentiated sports betting experience to their customers.

Crystal went on to say that their pricing, risk management and software
solutions are proven to help partners improve hold percentages, grow handle and
win market share in competitive markets around the world, and they believe they
will prove to be highly disruptive in the US market.

He also said that they will work closely together to cement the
company’s unique market position, leveraging their established skills and
products as well as their experience in driving growth in the ever-changing
sports betting landscape.

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